Poor communication
Employees often do not know about the program to recommend new employees or the reward for doing so. Your mission is to spread awareness about your program via multiple communication channels.
Unnecessary obstacles
Employees often do not participate because the process is too difficult. Its no wonder', if you require them to fill in endless forms. Another unnecessary obstacle is limiting the group of employees who can recommend someone. Why not involve everyone?
Poor management
You need a clear process of thanking and rewarding your employees for their referrals, even if the candidates they recommend were not hired. The more you automate the process the better.
Inability to measure results
Focus on the departments and the types of positions which have shown the best results from recommendations. Regularly analyze performance indicators and the promotion of the referred employees. In addition, measure the satisfaction of employees who recommended new people with the rewards offered and the whole process.
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