Emission reduction can be also positively viewed by the public concerned about climate change. On the RE100 list, there are currently 131 companies who have made a commitment to go 100% renewable.
For utilities, this trend represents significant energy demand drop which can lead to rising prices for the remaining consumers as the fixed system operation costs are divided among less customers.
Energy suppliers can react to this trend by offering renewable energy to their customers. Green power investment is, however, often subject to an approval of the local energy regulator who must ensure that ratepayers aren’t paying more than they should and that everyone gets equal access to reliable power.
-tk-