How many times have you told yourself that salespeople are simply different... The specificity of this group of employees is also reflected in the approaches to their education. How are they different and what approaches to choose? Trainingmag.com brought questions to these answers.
Time spent on training usually costs salespeople money
They could be with their customers and earn money for their commissions. It is therefore necessary to present the training to them so that they can see the benefits that will be reflected in their negatiations with customers and revenues.
Salespeople adjust their schedules to customers
A meeting with an important client is more vital for them than a training which takes place at the same time. Therefore, try to agree on terms before the training with their managers and ensure that the managers will lead their salespoeple to comply with the terms.
Salespeople hold negative emotions when dealing with customers
Training can be one of the few opportunities for them to vent the pent-up frustration instead of learning new information. Again, it is necessary to cooperate with their managers. They should remind them why the training is important and why they should pay full attention.
Most salespeople have experience from other companies
They have already passed basic sales trainings. Your task is therefore to provide a training that will help them really do their work better. Practical examples are most effective.
Salespeople work mostly alone
They do not meet together too often and the training can be an opportunity for them to talk. Therefore, add breaks in the training and insist on participants to pay attention when a break ends.
Salespeople ask difficult questions
They are used to communicate with customers who pose very complex questions but hey often do not know an answer themselves. You do not have to know all the answers either. You should, however, be able to find the answers and deliver them next time.
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