Two years ago, Twitter was a social network without much revenue and lacked even a clear business model. This year, it is expected to surpass Facebook in mobile advertising revenue and to achieve total revenue of $ 1 billion until 2014. Currently, Twitter has approximately 1,300 employees and hires approximately 30 new people a week. How is the company doing in building a strong corporate culture and maintaining employee engagement? These questions were answered by Melissa Daimler, Twitter's Head of Organizational Effectiveness and Learning, on Forbes.com
Primarily, a living example of building a strong corporate culture is the company's CEO Dick Costolo who relies on the development of managers to build a strong company. At least once a quarter, he holds personal meetings with managers the goal of which is to share best practices in the form of telling stories and developing managerial skills through role-playing.
While most companies measure employee satisfaction annually or even less frequently, Twitter measures satisfaction every six months. The company sends out short questionnaires containing no more than 15 questions but with a space for personal expressions of employees.
Employees are actively encouraged to provide open feedback across all levels of management. The company holds regular quarterly meetings to improve the staff in both providing and receiving feedback.
In order to prevent failure in the area of employee involvement, Twitter relies on simplicity. Only 5 basic skills for all employees were defined: communication, development, direction, change and cooperation. These skills are parts of employee evaluations and employees are learning them every day.
-kk-