Imagine that you enter a new workplace and nobody knows know your name, what you are doing there or where your desk is. Then imagine the opposite situation: your new colleagues will greet you by name, show you your prepared working place and, moreover, invite you for a lunch. Such seeming details have a major impact on how employees and, by extension, even the general public perceive employers' brands.
If you want to see how your employer brand is doing, read the following examples of corporate behavior when recruiting new employees which reliably destroy their reputation. They were recently published by the Recruit Loop website.
1. You publish vague job offers
Your ads are made in the last minute, they are full of typos and too general. They contain no detailed information about the jobs being offered and the selection of candidates.
2. You act discriminatory
Candidates leave you with the feeling that your prefer a certain gender, age, race, etc. You either let them think it, or don't realize it at all.
3. Your application process is too complicated
You don't realize that the more steps you force candidates to do to apply for a vacancy, the more candidates you will lose.
4. You don't tell candidates how to respond to your offers
Your ads include sentences like: "Contact us for more information". When, then, an applicant calls you, he learns that he must only apply online. In an even better case, he learns nothing.
5. You don't respond to the candidates' questions
You probably know that when someone applies for a job, he expects feedback on his chances and the ongoing process. However, you don't inform candidates about anything and then you wonder that they find work elsewhere.
6. You work with recruitment consultants who know your business
You outsource recruitment to save money. In the end, however, you hire people who will soon leave themselves or you will have to say goodbye to them.
7. You invite candidates for interviews and let them wait
That is how you show that you have not enough respect for them and you don't care whether a high-quality candidate leaves to the competition just because you failed to come on time for a pre-arranged appointment.
8. You create an unprofessional first impression
The first person a candidate can see in your company is a receptionist who is handling her private calls at work or who looks totally bored. There is a visible mess on the reception desk and the recruiters' office looks the same.
9. Your job interviews have no structure
You communicate with candidates about what have just come to your mind. That confuses not only the candidates but also yourself when you are to compare the results of individual interviews.
10. You take advantage of candidates as free consultants
You ask candidates to answer questions about how to solve specific problems of your business. Then you use the ideas you have obtained without hiring the authors or at least informing them about using their ideas.
You can read the second part of the article here.
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