Recruiters or recruitment agencies looking for new employees for their companies have been frequently founding discussion groups on the LinkedIn social network. Their expectations are to approach relevant groups of potential employees, currently not looking for new jobs but who might be receptive to their job offers in the future. Just launching a group, however, is not enough. Sending invitations to everyone on the net, is also not enough.
Most common mistakes recruiters make when launching discussion groups were highlighted by theundercoverrecruiter.com blog.
1. Do not name your group with the name of your company. If you are not representing a world-famous employer brand, nobody would recognize it.
2. Do not start discussions about specific job offers. Focus on the market situation, news from your field etc.
3. Do not forget to give your group members more reasons to join than just looking for a job. You especially want to reach members who are not currently looking for a job.
4. Do not send mass invitations to join your group until the group has at least 50 members. Start with people you know personally, like your colleagues, friends and clients.
5. Do not forget to manage your group by encouraging discussions and communicate with the members e.g. via your welcome messages.
6. Do not ignore the inspiration you can get from those who have become champions in the area you are in. For example, read the case study here: How To Grow a LinkedIn Group to 35k + Members .
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