They can enhance the reputation of your company, increase your sales and help you to develop a talentpool. How to achieve this? Eric Wentworth, author of A Plan for Life: The 21st Century Guide to Success, answered this question in a recent article published on LinkedIn.
1) Rewrite your rejectionletter– you want it to be gracious and thank the applicant for their effort. Keep it friendly and respectful; say that you value their interest in the job vacancy.
2) Next, send the applicant the thank-youletter together with a small gift – a free sample or a discount coupon. Such a gift alone can replace the resentment with esteem towards your company. Your small gesture of appreciation may be shared with families and friends. In addition, people who have applied for a vacancy at your company probably like it and therefore are ideal target consumers.
3) Set up a page dedicated to job applicants. Include some tips from career advisors and access to materials on job searching ... often you can obtain such items for free in exchange for promoting the services of career management experts. Give job-seekers hope and offer them some assistance; show them that you care about people. You can also create an online community of people who want to work for you. Engage with them, communicate, ask about what you could improve concerning your products and hiringprocess.
4) Distinguish your company from its competitors. Only a few companies care about their job applicants, so you will be an exception. Don’t keep it to yourself and let the world know how you value effort.