The world of recruitment is changing rapidly. The current changes relate primarily to the funds available for recruiters, places for finding the best talents, and ways of promoting employer brands. The LinkedIn social networking site conducted the fourth survey of global recruitment trends, involving more than four thousand corporate recruiters from 31 countries. The survey entitled 2015 Global Recruiting Trends Report revealed the following trends.
1. Higher budgets and stronger competition
In 2015, recruiters should expect to have more money, but also tougher competition on the talent market. It will require not only a long-term strategy to recruit the best talent, but also the most up-to-date and sufficiently detailed data. Does your competition know where the best candidates live, what their positions are, or where they went to school? Do you?
2. New sources of talent
Four years ago, the main sources for finding the best talent were recommendations from individual recruiters' personal networks of contacts. The focus since then has shifted to narrowly targeted digital resources, namely job boards and professional social networks. The number of LinkedIn users alone has increased from 100 to 300 million over the last four years.
3. Social media as a brand promotion tool
Most global recruitment leaders agree that active employer brand building has a direct impact on the ability to attract the best talent. Most of them, however, don't have the means to promote and measure the impact of their employer brands. The result is an increased interest in social networks. Recruiters should work more closely with marketing, which has more experience with brand building via social networks.
4. Insufficient focus on passive candidates
According to the LinkedIn report, only 61% of global companies have a strategy for recruiting passive candidates. However, 75% of professionals fall into the category of passive candidates who are currently not looking for a job. Recruiters should focus more on this group of talent in 2015.
The global study is available for download at this page. Results for the individual participating countries can be found here.
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