Recruitment involves a lot of marketing. Thanks to the development of modern technologies, human resources have a greater opportunity to learn from marketing about how to build employer brands in the digital world. An example might be creating and sharing videos on the life in the company.
Each recruiter who wants career advancement in the current business world must understand finance. You can start with accounting ,which will teach you how to prepare budgets, create proposals or calculate ROI. Do you know what the return of individual HR initiatives are in your company? Can you express employee performance in numbers with respect to the company's profit?
Recruitment is not just a mater of marketing but also sales. HR professionals should therefore know how business strategies work if they want to attract the best talent in the market. They should also know their company products and the market conditions under which they operate. This will help them understand where their companies are lacking talent and how to "buy" it in the best possible way.
Even though HR departments are gaining an increasingly strategic role in companies, they remain service providers. Their customers are employees, existing or prospective, with specific needs. HR professionals should be aware that they are often the first representative of the company potential employees meet. They frame their opinions on the entire company based on meeting you.
Which department have you learned the most from in your HR career?
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Article source Entrepreneur.com - website of a leading U.S. magazine for entrepreneurs