Job and career fairs represent a traditional way to reach out to potential employees – especially students and graduates but also professionals actively seeking new opportunities. However, even regular attendance at job fairs does not mean a company is able to make the most of these opportunities.
You have probably met job seekers at job fairs who did not have even the slightest idea what your company is doing. In your mind, you no doubt wondered why they had not prepared in advance and selected for themselves the most interesting employers. Instead, however, you should be asking why they do not know about you.
The answer is simple: you have not managed to catch their attention – either in advance or at the fair. If you want to stand out amongst dozens of other employers, you have to prepare something really unforgettable.
You have two main tasks: to attract attention and ensure that the idea of working for your company is pleasant and appealing to the participants. How specifically should you do this?
