Life is not only work. Employers with strong cultures make sure that their people are able to do meaningful work during their working hours, and then they'll have time for other activities outside of work.
If your people are successful and the company is earning higher profits, don't turn employees into workaholics under the impression that success is a matter of working until exhaustion.
Your responsibility is to provide a safe and productive work environment that respects the health and personal lives of employees, in addition to pursuing business results.
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Article source Inc.com - a U.S. magazine and web focused on starting businesses