However, healthcare is not the only sector whose employees have had to work during the pandemic: grocery workers are also important. One food chain has created special commemorative brochures in the style of a yearbook, portraying employees' excellent work and acknowledging their efforts during this unprecedented time.
When offering rewards to front-line employees, motivational professionals encourage managers to provide comprehensive offers that appeal to individual preferences. The last thing an organisation wants is for a well-thought-out reward or incentive to go unnoticed and not be appreciated by employees. Organisations should thus be aware that each employee will have different preferences, so any effective reward system has to offer more options in order to satisfy the recipient.
That doesn't mean it has to be anything complicated. InComm, for example, has developed a rewards programme for a major telecommunications provider whose field technicians had to work during nationwide measures to ensure the functionality of broadband networks. It decided to help its technicians buy lunch while they were in the field. The resulting rewards programme provided the company's 25,000 field technicians with $25 per week distributed through digital gift cards which could be redeemed at nearly 30 fast-service branded restaurants. Technicians could choose which gift card they wanted through the internal portal.
And what about your company? How does it take care of its front-line employees? Remember: if you take care of them, they will take care of you - and not only in these difficult times.
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