Four tips on advertising your employer brand using current employees

Are you trying to increase visibility of your company among potential job candidates and improve your employer brand? One of the most effective ways to promote your company in this way is having satisfied employees who spread awareness of your company to the outside world. Likewise if you are trying to fill job vacancies, satisfied workers can help with recruitment by giving you references for people they know. Here are four tips on how to turn your employees into positive ambassadors of your employer brand.