Employer brand shows the public what it means to work for a company. Companies use their brands to obtain the best possible talent for their open positions. Strong employer brand that makes a company a so called “first-choice employer” is constituted by five basic assumptions. They have been summarized by CareerBuilder.com.
1. Attractiveness to potential job seekers
When addressing potential job seekers, always start with the target group requirements. These requirements will vary based on their age and life situation.
2. Authenticity
Employer brand should reflect actual work experience in the company. Otherwise, the public will find it out very soon.
3. Confidence in the brand
All employees regardless of their position in the company should believe the brand. This means linking the brand with the work of leaders and managers with employee expectations.
4. Uniqueness
Employer brand should reflect what an employer stands as well as does not stand for. It should not try to imitate other strong brands but show what makes you unique.
5. Consistency
Each branding must be consistent in order to be effective. Job seekers should have the same feeling of your company whatever channel they meet it through.
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