How user-friendly and informationally valuable is the part of your company's website dedicated to job vacancies? Can it really reach the best talents in the market? If you feel that you have some reserves in this field or you want to get inspired by new ideas, read the following recommendations on how to improve your career site published by ERE.net, a leading website for recruiters.
One click
A user who displays the homepage of your company's website should click no more than once to open the career site.
Possibility to sign into your database
If someone wants to work for your but you do not currently have a suitable job, allow him to send you his CV or register to your database via the career site so that you can contact him later.
Video
Liven up your job offers by videos in which real people will be talking to the job seekers. Prepare also a summarizing video for all candidates regardless of the position in which you will introduce your company. If something prevents you from preparing videos, use at least some photos from your corporate environment.
Different design of the site
Make sure that your career site looks different than the other sites of your website and visitors can notice it immediately. Consult with your colleagues from IT and marketing.
Involvement of social media
Anyone who finds an interesting job offer on your career site should be able to simply forward this offer via e-mail or social networks.
Notifications for newly created jobs
If you have a job offer which you are opening as a completely new one, emphasize that in the description of the job. It will help you attract those interested in working for a growing company.
Live chat
Try to offer job seekers the possibility to communicate with you live via live chat. If you cannot afford a live chat, set aside at least one specific e-mail address to answer questions about jobs.
Complex system for online registration
If you require candidates to contact you via an online application, to which they must register and fill out a variety of data, make sure that the process do not last longer than 60 seconds.
A bit of fun
Liven up your career site by a simple fun quiz or an online game.
"5 reasons to work with us" section
Name 5 or more specific reasons why job seekers should choose you.
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