This term refers to extracting data from websites which usually takes place mechanically via algorithms. It is used to retrieve data about people based on their activities on the Internet and especially on social networks. The procedure involves certain ethical and legal issues, but generally companies can download everything that is freely available online.
3. Gamification
In recruitment, gamification mainly applies in creating personality and IQ tests in the form of games or at least in less formal ways than before. Companies offer free funny tests and can acquire important data about potential employees.
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Article source Harvard Business Review - flagship magazine of Harvard Business School