These findings are the results from research by the largest US job portal CareerBuilder.com. Next year's trends in talent acquisition will mainly involve the use of technology and data. What specifically can we expect?
- Sourcing systems will become more intuitive and show recruiters new contexts such as the likelihood of candidates to respond to offers, candidates' activities on social networks, and the average length of time employees spend at a particular position in a particular company in a particular locality.
- Recruiters search for candidates using certain keywords, but in practice it often turns out that the experts they are searching for describe themselves and their skills using completely different words. Machine learning will help reduce these problems in people search. The number of companies investing in tools based on machine learning algorithms will grow.
- Another trend will be the optimization of the process of recruitment and communication with applicants using A / B testing. Recruiters will compare a series of different methods of communication and measure their success based on the data.
- Data will increasingly replace intuition in recruitment and transform the current strategies. Recruiters will get more data in collaboration with the department of finance as well as other departments.
- Recruiters will be expected to become experts on the labor market in its entire breadth and context. Data will play the crucial role here as well.
- Recruiters will also begin to work more closely with the marketing department, mainly focusing on the possibilities of using social networks to promote their employer brand and reach out to potential employees.
- New HR technologies will be bought in collaboration with the top management, mainly The Chief Technology Officer and the Chief Financial Officer.
- A strong trend will also occur in the form of trying to increase employee engagement in order to develop and maintain internal candidates for senior positions.
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