John Whitmore wrote several professional books, the most famous being the first one, Coaching for Performance. That is the book which introduced the GROW model which is still used by coaches today. More then a million copies in 23 languages, including Czech, have been sold. An updated 5th edition was released shortly before Whitmore's death.
The GROW model based on asking questions from four areas (goals, reality, options, will) has achieved success among managers around the world since it proved to be a way to increase individual achievement, productivity and work satisfaction.
John Whitmore became one of the most sought-after European coaches, and coaching has become a recognized profession thanks to him. In 2007, he was awarded the President's Award from the world's largest coaching organization, The International Coach Federation. He was a major contributor to the ICF's beginnings and a trustee.
Let's recall one of his most popular videos explaining the difference between the traditional managerial style based on commands and the coaching management style.
Sir John Whitmore demonstrates coaching vs. instruction.
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