Much has already been written on this topic, but mostly about the basic parameters and essential advice. Here we will offer five non-traditional tips on how to make your cover letter fresher and more original, thus distinguishing yourself from other candidates.
Integrate humour into the text
According to the blog of the HubSpot company, this advice is not universal and cannot be used everywhere. But if you do manage to incorporate some formal, appropriate humour into the letter, you will definitely distinguish yourself from others and you will show confidence.
Show you are enthusiastic about the given sector
It should be clear from your cover letter that you are not only close to the given business field professionally but also a fan of it in your personal life and that you have a passion for that particular branch.
Show you know the given company
The letter should show you have done your research on the company and know something about it. In your text, use a specific detail that characterises the company.
Mention something not included in your CV
An ideal way to distinguish yourself from what may sometimes be dozens of other candidates is mentioning a trait or skill not previously covered in your resume – something the company representative is not expecting. You can thus use a moment of surprise to your advantage and gain immediate attention.
Be as specific as possible
No matter what you are writing about yourself in the cover letter, it must never be just vague phrases. Always be concrete. Statements such as “I am ambitious and goal-oriented” says nothing unless supported by specific numbers and proofs.
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