The year 2015 in corporate communication: The most important trends (1/3)

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Every manager must be an effective communicator, and digital collaboration space, which is great for communication, has become complex and huge. It could be utilized better by all employees – senior managers, middle managers and specialists. Internal communication specialists will have to work hard on transforming digital collaboration platforms into tools that really can help. What are the trends and new approaches in digital collaboration tools can we expect to roll out during the year 2015? The simply-communicate.com website predicts the following.

1) Use of mobile collaboration is rising

While social networks are still going to be the prevalent form of collaboration, mobile tools (with Android, iOS, and Window Mobile being the most common platforms) will become the top focus by many businesses. The shift toward mobility is indisputable. In the years to come we can expect that mobiles will become a central tool for accessing the intranet and similar tools.

2) Multimedia is standard now

Videos, web conferencing and even virtual reality and 3D video will be used in internal communication much more often.

3) Employees still don’t get all they can from new digital collaboration tools

Collaboration is not going to realize its full potential. The gap between what employees know and the capabilities of collaboration platforms is not going to disappear anytime soon. Collaboration tools are still waiting to be used and utilized effectively.

4) Collaborative data blocks higher ROI

The main problem remains poor search and organization of collaborative data. Fragmentation is getting worse and that is why many companies will feel the need to put more effort into introducing effective community management and intranet administration.


-jk-

Article source Simply-communicate.com - community for internal communications professionals
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