Do not be afraid to stand out from similar offers. The job title is the first thing people will read. If a company in showbiz is looking for an accountant, why not call the job an "Oscar-winning Accountant"? Imagination has no limits (at least within your corporate culture).
2. Emphasize the basic motivation for job applicants right in the first line
Adler cites the introductory phrase from the job ad of a construction company that looked for a cost analyst: "You Give a Whole New Meaning to the Word Meticulous".
3. Describe what the employee you are looking for will do and learn
Name the two or three most important goals the employee should meet and specify how these goals relate to the overall strategy or an individual initiative of the company. Replace the traditional list of skills and experience by describing the actual work and its outcomes. Tell a story. A sample job ad trying to find a Human Resources Director written directly by Lou Adler is available here . Note that no skills or experience are mentioned.
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Article source LinkedIn Pulse - LinkedIn blogging platform