What does make a good CMO?

Successful CMOs have certain common characteristics. Customerthink.com summarized ten most important qualities of marketing directors.

1. Focus on details

Good CMOs are interested in details of the work of their people not because of control, but to show their care and enhance the value of working together.

2. Creativity

They manage the creative process by constantly requiring innovation from their teams.

3. Focus on processes/measures

They measure everything and create processes for campaigns and other events to be repeated.

4. Judgment

They know that not everything cannot success and also that their team members are people who, for example, sometimes need to leave early to pick up their children.

5. Ability to quickly identify talent

They surround themselves by people who know more than they do and are able to work independently.

6. Ability to speak and write

They must communicate in a way that will be understandable both externally and internally.

7. Focus on revenue

They know that marketing can easily get the reputation of a department whose results have no impact on the company' s revenue. They assess everything in terms of direct or indirect impact on current or future revenue.

8. Constructive problem solving

They solve problems based on cooperation and active listening.

9. Focus on customers

They do not decide only on what is the easiest or best for the company. They seek solutions according to customer demand.

10. Natural ability to motivate

They know that cheerleading is not enough. They motivate by rewarding attention to detail, focus and results.

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Article source CustomerThink - US website focused on customer care
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