Can LinkedIn harm your career? Certainly, if your profile does not stand out. There are 150 million users on this social network, so your profile easily becomes lost as one of many.
If you want LinkedIn to help in your career, work on your differentiation. See the following 5 tips how to do it:
- Catching by the headline. A headline "Account Executive" is common and boring considering that profile headline is the first thing the reader sees. A job title is definitely not the right way to go. You can mention it in the next section of your profile. The title should be brief, creative, and in an attractive language to catch attention.
- Get rid of the common job titles. Name your job differently. Ask friends and colleagues about their opinion and advice. A unique work title will motivate the reader to continue reading your profile.
- Think of SEO. Use the right keywords so that your profile ranks high if sought. Consider the position of a head hunter, how would you hire yourself? Insert the right expressions in different parts of your profile.
- Be descriptive. Do not use just common job descriptions, try to stand out. 90% of senior people say they are "creative, problem solvers," etc. LinkedIn regularly publishes a list of overused expressions.
- Speak your own voice. One of the best advices is to write the profile in a normal conversational language. Show your personality - you're not a robot.
Your profile on LinkedIn is also a springboard and your brand layed into 120 characters. It significantly affects the success or failure in online career options. It is, therefore, worth to spend some time over it - it is a good investment.
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