Many entrepreneurs have already discovered the truth but others still adhere to them. What are we talking about? The myths that surround entrepreneurship. Dana Brownlee, lecturer in management skills, recently discussed this topic on Entrepreneur.com. The myths are so widely applicable that we should think about them also in other fields, including here in the Czech Republic.
Myth 1: If I offer a quality product, I will succeed
Entrepreneurs still often naively think that offering quality will automatically bring a lot of work and new clients. But offering a quality product and knowing how to sell it are two different things. A great lecturer may, for example, not be a great salesperson. At the outset of doing business, it is particularly important to build on existing contacts and establish new ones. You can also offer samples of your products for free but be careful not to devalue their price and deprive yourself of customers.
Myth 2: I will be master of my own time
This idea applies only very marginally. At least in the first years of doing business entrepreneurs work harder and longer than if they were employed by someone else. While there will be no traditional boss above you, you will have a responsibility to your current and future clients and potential business partners. For example, when setting the dates of business meetings you will have to adapt to others.
Myth 3: I have to do everything myself
At the very beginning you might really have to do everything yourself. After some time, however, you will find that it is more efficient to outsource key areas of your business in which you are not an expert. It is difficult, for example, to create a professional website if you are not a programmer. You will learn to focus on what you do best and where you are most needed, such as in building relationships with customers.
Myth 4: I have to please every client
Initially you will have a strong tendency to accept any contract that appears. After some time, however, you will understand that you cannot satisfy everyone even if you try as hard as possible to adapt your products and services. You should know who represents your key market and concentrate there. You should also know that some clients are simply too demanding. They require too intensive customer service or unrealistic prices. You should be ready to say goodbye to such customers.
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