Conflict can be a gateway to higher creativity and productivity. Researchers at the INSEAD business school found out that when you help people see themselves in relation to others, each conflict can be turned into an opportunity to understand and learn more about their deepest aspirations.
Furthermore, people are likely to chase their true goals by more creative means than before. Why? It is because the majority of people want harmonious relationships with their colleagues. When things don't seem to be working out, people become more determined to overcome whatever is causing the conflict.
We tend to define our self in relation to those around us, our friends and colleagues. Some cultures are more relational; however, even less relational individuals can be motivated by conflict.
Researchers found that during the course of the study, relationship conflict boosted creativity for relational people. It motivates them to think harder to find solutions to the conflict. For more independent individuals, it is a process conflict, disagreement about how something should be done or how resources should be allocated, that sparks their creativity.
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