Avoid these 4 most common mistakes on LinkedIn

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Your presence on the LinkedIn network can be a big advantage for you. It can help you in your activities in your current position, or it can help you in your career development. Whatever the case, there are certain unofficial rules that each and every user should adhere to in order to exploit the potential of the site as much as possible. The INC.com server published the most frequently broken LinkedIn rules.

1. Connection collection

Don't add all the people you know to your network without any assessment. When it comes to LinkedIn connections, quality is much more important than quantity. Choose the people you connect with carefully; think about whether that person is someone from your field of business or a similar one. Users with hundreds of irrelevant contacts seem untrustworthy.

2. No concept

Being a passive user of LinkedIn will not bring you much. You should be active and you should come up with a certain concept that will be attractive to other users. Are you working on a project? Each week you could share up-to-date information with photographs, and invite your contacts to comment.

3. Bad picture

Though LinkedIn is a professional network, not a dating site, your profile picture plays a huge role in how often people display your profile and how they generally see your overall presence on this network. The worst-case scenario is no picture at all. The second worst scenario is having an informal, unprofessional or low-quality profile picture.

4. Too many key words

Key words are included in the text that serves as your introduction as well as the activities and skills that you are presenting on your profile. Many people try to squeeze as many key words as possible into their profile because they believe people will find them more easily. However, this is a mistake that will make you seem to be lacking professionalism and expertise.

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Article source Inc.com - a U.S. magazine and web focused on starting businesses
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