A successful presentation is not about getting everything perfect. It’s about being prepared and sharing openly with others. Most of all, therefore, you need to develop a compelling core message. This might be nothing more than a simple phrase that captures the essence of your presentation, according to the smartblogs.com website. As a public performance format which is popular throughout the world, TED talks represent a model for every speaker.
Whether you are designing a talk for a TEDx event or a workshop, it is essential to have a core message that inspires others actually to do something. Are you preparing to speak at a product launch or a meeting of specialists? Invest some time in developing a clear and memorable idea.
Turn your story into our story
Help your audience to identify with what you’re saying. That will turn your message into a catalyst for action. How to achieve this? Deliver your presentation with openness and show your vulnerability in order to build trust. Whenever possible, include examples from everyday life that people can relate to. Ask your listeners rhetorical questions that will encourage them to reflect on their own lives.
For instance, an Afghanistan war veteran who was speaking about improvised explosive devices that had wreaked havoc made a lasting connection with his audience when he asked: What’s the IED in your life? That simple question encouraged listeners to allow his message to influence their own lives. It helps when you know your audience because then choosing relevant examples is easier.
Connect rather than perform
For a presentation to be authentic and memorable, it must remain credible. So talk to the audience as if you were chatting to a good friend over a beer and let the real you come through. Being authentic builds rapport with the audience, establishes trust and creates a lasting impression.
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