Don't waste your time
"My guess is that if you have ever tried to change someone else’s behavior, and that person did not want to change, you have been consistently unsuccessful in changing their behavior," writes Goldsmith on LinkedIn, adding: "If they don’t care, don’t waste your time."
According to Goldsmith, companies often make the mistake of trying to use coaching to change the behaviour of people who are not interested in changing. Coaching brings excellent results only if coachees want.
Goldsmith considers coaching people who are not interested in change merely a waste of time that could be devoted to people who do want to change themselves. Try to think about this if you ever face the question of whether someone on your team may benefit from coaching.
-kk-