Product websites (1/2): Know your customer

The aim of a product page is to invoke a reaction from visitors, whom you need to convince to go ahead and purchase what you are offering. You should mention how the product is made, the asking price and also what support you will provide after the purchase has been made.

Let's take a look at the first two of four essential factors for retail.

Illustration

1. Only customer-centric product pages convert

You need to imagine how a potential customer thinks. What matters most to them? Define a buyer persona. That is the ideal consumer who you are trying to approach with your offerings. There are differences in the way people consume content, so keep that in mind.

Younger people (Millennials) consume more content on mobile devices; older ones (baby boomers) prefer the desktop. If you want to sell to Millennials, the information you provide needs to be to-the-point and easy to digest.

Take advantage of visualisation too: aesthetic product listings are usually appreciated by everyone. For a younger audience, the accompanying text should be brief, according to the business2community.com website.

2. Provide answers to questions

Provide all the information your potential customer may need. That means there must be an answer for every question the customer may have. In descriptions, answer these questions and use the unique voice of your brand. In order to deal with any additional queries, contact details should be made available.

So if, for example, you want to sell eyeglasses online, you might assume that for such an item it would be better to walk into a store and actually try them. Customers need to know whether a particular frame will fit and suit them.

Therefore, a website selling eyeglasses should provide detailed measurements so the customer can be absolutely sure that the frame will fit and and then they will be happy to make the purchase online.

-jk-

Article source business2community.com - open community for business professionals
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