Winning new business (2/2): New strategies

The previous article showed how, even today, we can still use Aristotle’s ideas. Now we will discover something new – something that is very useful indeed.

When persuading others during a business presentation, you need to offer valid arguments. You need your audience to be connected with your message. You must be transparent about the source of information you are presenting.

But that is not all: here are two additional strategies that will help influence an audience, brought to us by the smartbrief.com website.

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1) Listen and collaborate with others

Collaboration is nowadays a highly valued business strategy. It is clear that working together leads to better ideas. Try to seek out differing viewpoints: that is the best way to be better prepared for your presentation. A winning proposal is one that persuades.

Even if you disagree with someone, careful listening will allow you to absorb information. Then you can better handle the remarks and objections of others.

By listening well, you will clearly understand where the problem is. Furthermore, your audience will feel included. So ask for opinions and objections too. The chances are that you will craft something new together, which you were not able to see before.

2) It is also about what you do before the presentation

Sales professionals would tell you that an audience has often decided whether to purchase or not even before the presentation starts. Remember this: the decision is frequently made before the meeting.

That means you need to gain commitment from the stakeholders in your audience well before the presentation itself. So it is essential to recognise who the most important stakeholders and influencers are.

You also need to know their opinions and attitude towards what you are offering. So speak with those people proactively and work on gaining buy-in from them.

-jk-

Article source SmartBlogs.com - network of professional blogs
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