Bad reviews are free customer feedback
If you aren't one of the largest companies in world, you probably could use reducing your costs. Online reviews are free user feedback for your company, so you can save some of the money you spend on user experience testing or customer feedback.
All you have to do is to have a business profile on the internet. If there are any niche sites in your industry, you should be there. Listen to how you can improve your business or services.
You're still better off with some negative reviews
If your business has only perfect, 5-star ratings, customers will question how real the reviews are. Usually, negative online reviews promote a sense of legitimacy to the rest of the reviews. Research proves that if there are a least some 1-star reviews, customers trust the positive reviews much more.
Highlight your customer service – respond
Don’t try to remove negative reviews by complaining to the website. It's better to respond to the review. Show other people that you care about customer service. By responding, you show that you're engaged, says the business2community.com website.
-jk-