Furthermore, people who buy favour in such a way damage their own self-image. In other words, their own behaviour will make them feel bad. They will then associate their sense of guilt with the recipient of the flattery and basically blame the CEO or some other superior for that guilt.
Managers who witness others' flattery will also grow resentful of the CEO, particularly if such flattery is rewarded in various ways, such as personal protection or special favours. These resentful managers may then want to damage the social capital of the CEO.
They will make uncomplimentary remarks about the CEO, sometimes perhaps only indirectly but the general tenor will still be negative. This can only damage the CEO's reputation.
There are some factors that can mitigate the adverse effects, such as if:
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