Unbelievable ROI
Return on investment is one of the most important metrics for measuring marketing efforts. Basically, ROI compares marketing expenditure with growth in sales.
A 2016 study revealed that influencer marketing can generate as much as 11 times the ROI of traditional means of digital marketing. That is huge.
Moreover, influencers are quite open to collaboration with brands. So if your ROI is weak, you should definitely consider inviting influencers. You can maybe even turn them into ambassadors for your brand.
Your competition is probably doing it already
A very high number of marketers already spend part of their marketing budget on influencers. If you don’t see the influencers in your field promoting your company, the odds are that you will soon see them promoting your competitors.
An article on the business2community.com website reminds us that many consumers no longer trust advertising; on the other hand, influencers generally are trusted.
A way to beat ad blockers
The use of ad-blocker software is increasing rapidly. The main reasons are:
- Security – ad blockers protect users so that no shady content can compromise their safety.
- Speed – if one's browser doesn’t have to load ads, it works faster.
- No interruptions – ads can be pretty annoying in the way they constantly disturb users. Certain websites simply have too may ads.
Getting people to disable their ad blockers is almost impossible. So you need other ways of reaching them. Influencers can spread the message about your business in a way tha will not be blocked in Internet browsers and, moreover, people will want to watch it.
-jk-