An article on the topic of digitization, published on the website of business school INSEAD, was based on the opinions of managers from various industries. If your company is to go on the digital journey, skills and roles, structures and processes as well as cultural aspects must be taken into account. Digitization should be treated as a long-term investment.
Cultural aspects: Shift of mindset
Digitization is usually not a sharp transformation. The beginning and end aren't very clear-cut. So framing digitization as a journey is better. Be open to experiment and grow know-how your company possesses. Start early and keep moving.
Your company needs to accumulate as much knowledge as possible so that it will be able to see the value of new information and then apply it to commercial ends. Therefore, prior knowledge is necessary to become digital successfully.
Keep building capabilities and knowledge over time. It's not about merely buying or creating a new technology.
It's never too early
One company, which dived into production of e-books, didn’t achieve commercial success with them initially. It was still an invaluable learning process for the company though. When the e-book wave actually came, it was well prepared for it.
Also remember that you must understand and uncover the potential that new technological solutions have for your customer experience.
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