If you sell gym equipment, your micro moments may be when users search for new gym workouts or equipment after their exercise session. All these moments are real opportunities for companies to attract new customers and sell.
Include micro moments in your customer journey
Try and anticipate what your micro moments will be. Prepare solutions even before these moments occur; your current analytics will help you. You can start with the most searched products.
Customers buying on smartphones are always looking for a purchase that is quick and easy. You cannot rely on brand loyalty here; however, that also means you can easily address and attract new customers.