Don’t be afraid to try more influencers so as to find those who will work best for your brand. Even micro-influencers can bring a decent engagement from a limited audience. At the end of the day, the success of a campaign is about how well your influencer can sell.
Negotiating the influencer’s remuneration
First, you must find a baseline: usually this will be either views or reach. The monetary worth of an influencer is based on how many subscribers they have and how many views they get. If your influencer's videos are seen on average by roughly 20% or more of the total number of subscribers, the subscribers are probably real users.
With analytics software, you will be able to negotiate better conditions by linking the remuneration to click-through rates and similar metrics. For this first step, you only need to identify your baseline.
Negotiating content
You need a clear vision of what content you want to promote. Should it be just a short ad, or do you want to be more integrated into the video? The price will depend on this.
Allow enough time for discussing and testing several ideas in order to find the best one. You need content that actually resonates. Include some time buffer, ideally several weeks, in your calendar. Also bear in mind special dates, such as anniversaries and similar occasions.
Check results and collaborate again (or not)
Track the results of your collaboration. If the ratios are not good, you may renegotiate the remuneration, adjust the content or find someone new. This is the conclusion of an article on the business2community.com website.
If there is a successful outcome, you can gradually turn the influencer into your brand ambassador. In the case of repeated contacts and stable relationships, this can happen. If your values and aspirations are appealing to an influencer and their audience, you might even end up paying less.
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