This user could be your next customer – so you'd better not lose them.
What makes a website responsive: Shuffling elements
As the size of the browser window changes, ideally the elements visible on the site should reorder themselves so that the user still sees them. E.g., on a mobile device, text blocks will stack on top of one another. The key is to make user navigation reliable at all times. Confusion can cost a lot in e-commerce.
The goal of responsive web design is to keep the user experience the same on all screen sizes. On smaller screens, we simply need to take something out. For mobiles, we also need to optimize for speed. That means no background video in the header and no transitional animations.
Removing these elements speeds up the site and doesn’t upset the users. The key is having a usable website, not an animated circus. Focus on delivering content when and where it’s needed rather than struggling to keep all the design perks in place, advises an article on the business2community.com website.
Mobile first
Mobile first is what website owners need to keep in mind today. It boils down to conveying your message with as few elements as possible. Responsiveness is pretty much the industry standard – from sketching the initial wireframes to launching a full website.
It may sound like having the worst-case scenario in mind, but the number of people who access websites from mobile devices with small screens is growing relentlessly. Scaling up to larger screens is easier when you’ve already removed everything that can be removed.
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