In the Richard's A to Z series, Branson describes the traits, skills and activities he believes are the most important for success in building a business. What are they?
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- A - Attitude
- B - Bravery
- C - Confidence
- D - Delegation
- E - Excitement
- F - Forgiveness
- G - Giving (helping others)
- H - Holidays
- I - Innovation
- J - Jokes ( fun)
- K - Keepers (people who keep you in the game; surrounding yourself by people with the same vision whose skills balance your shortcomings)
- L - Learning
- M - Motivation
- N - Naivety
- O - Organisation (organisational skills)
- P - Presentations
- Q - Questioning
- R - Risk Taking
- S - Staff
- T - Tenacity
- U - Uniforms (as a symbol of teamwork and pride)
- V - Virginity (being untouched at the start of you business)
- W - Weakness
- X - X-Rated (for adults only - in the sense of adventure)
- Y - Yes (agreeing to new opportunities and challenges)
- Z - Zzzzzzzz ... (enough sleep)
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