Video production may be costly; therefore, you shouldn't underestimate the importance of preparation. An article on the business2community.com website offers some tips on how to determine what videos you should add to your marketing.
Do you know your audience?
This is necessary for any marketing activity. By choosing your target audience you make it much easier to determine what content you should post later on. You need to make your ads relevant to your target audience and also true to your brand.
- Provide useful and engaging content.
- Stay consistent regarding the look and feel of your brand.
- Visuals should be aligned with your copy. The copy of your posts and visuals should be related so as to avoid any confusion. Make sure these two dimensions are complementary in order to foster the message.
It is not only about video
You may have the feeling that static images are outdated today. In fact, that is not the case. Video is important but it should not be the only content you offer. For visual communication, images are still important. Aim for a balanced strategy.
- Use informational videos to promote new products or features. Highlight value points. Introduce your new service in an entertaining way.
- Use images to promote an upcoming event or programme – something that doesn’t have to be so dynamic.
You need to maintain a well-rounded approach. Too many videos may cause your audience to lose interest, so stay fresh by providing a variety of content or ads. Mix it and don’t be afraid of using high-quality images.
Don’t give everything away at first glance
Video should be used to encourage people to click through to the landing page. For this reason, viewers shouldn’t learn everything they need to know all at once. Otherwise, you will have lost the attention of viewers the moment the video is over. Use videos and images as the first point of contact with users, but keep them coming back for more.
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