To navigate and guide your strategy, bring together both experts and non-experts. Aggregate the collective intelligence of your employees and customers. This is the advice from management-issues.com. Collective intelligence is much more helpful than the smartest person in the room. Why? Because collective intelligence, when facilitated, is much more likely actually to generate new ways of solving customer problems.
Collective intelligence workshop
You might consider organising a session. Just gather 25-60 diverse individuals. Make sure they are from different backgrounds; however, all of them should be somehow connected to the development, sale and delivery of your products and services. You could also invite a few individuals from outside your company to add a fresh perspective.
During such exercises, two very different sets of ideas usually emerge:
Innovative ways how the company can incorporate new technologies to update its current products or operations.
Radical ideas that could transform the business completely.
You should take advantage of both kind of ideas. Improve how you do business today and also work on ideas that could lead to very different future. This is the conclusion from the management-issues.com website.