Customer acquisition is about gaining new customers by persuading people to purchase your services or products. You can do this by using new and better advertisements or optimising your webpages. However, before you start paying for customer acquisition, there are four factors you need to consider.
Ad creatives planning
You cannot do very much to influence the conversion rate of your advertisements; however, by changing the creatives, you can improve the clickthrough rate. Once you know which channel you would prefer in order to reach prospects, you can use animated or static ads, banner ads, or maybe even interactive ads.
Testing
Once your ad creatives are prepared (whether produced in-house, by an agency or a freelancer), you should then test them to define your niche audience. You need to measure and possibly improve the effectivity of your campaign.
To test customer acquisition, the first few initial days of the campaign are the most critical. Acquire data as soon as possible in order quickly to define your final niche audience. This advice comes from an article on the business2community.com website.
Calculate lifetime value
Lifetime value is a prediction model of the net profit that the future relationship with a new customer will bring. Knowing the results according to this model will help you better to assess and define your niche, and to allocate money effectively.
Optimise your product pages
Optimise your acquisition funnel, beginning with ad spreading and ending with the purchasing process of your service or product. An optimised product page is crucial for successful conversions. Make your pages easy to navigate and user-friendly.
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