The bottom line is that you still need to connect your business/brand with your audience. And you need to do this in an authentic, human way. Use content for fostering relationships, not merely instant selling.
Be original and relevant, avoid clickbait
The best way to achieve original and relevant content is to create your own. Use your own ideas or hire a consultant or an agency to help. Don’t copy current viral headlines and topics: very often it is merely about copying everything and marketers who do this commonly fail to add at least their own personality to trending topics.
People are learning fast to avoid clickbait. What your audience wants is real content that can help them to solve their problems. Don’t lose their trust just because you are lazy. This is the advice in an article on the business2community.com website.
Have a content marketing plan
If you don’t plan your content at the moment, then start doing so. This will enable you to align the content with your chosen business goals. Your primary objective is to publish content that serves both your audience and your business. Keeping a calendar helps in the planning of meaningful and useful content.
Master brand storytelling
This does not mean talking about yourself, nor forcing others to talk about you. Brand storytelling needs to go much deeper. Share stories about who you are and why you do what you do. Focus on the experiences you offer your customers but don’t brag about yourself. You need to be aware of the difference.
-jk-