Accent therefore changed the model and started delivering all orders through franchisees. That worked superbly. This is a typical horizontal value creation carried out as it should be, according to an article on the management-issues.com website, originally published by the INSEAD business school.
Start small
As B2B businesses often operate in a more complex environment, any digital transformation will probably be more difficult than with a B2C company. So how to make it work?
Demystify digital: introduce change slowly. Start by having weekly meetings with online influencers. Invite digital experts to help you foster acceptance of disruption.
The CEO must believe in it: if the CEO is not fully convinced that a shift in thinking is needed, as well as a significant budget, they must change their way of thinking and realise how important this is for the success of digital transformation.
Become learning agents: companies need to be willing to learn. Especially with a platform economy, small scale experiments are a good start. No company will become another Amazon overnight; however, some elements can be added to enhance the value of their business.