Start creating your content
To begin with content marketing, you need to do the following:
Find a personality and voice suitable for your business. Your content must always match the tone of your brand so that you consistently send out a cohesive message. Minor differences for different social media are allowed since every social media site is inherently different (e.g. you need to be professional on LinkedIn, but lighthearted on Instagram).
To be engaging, tell stories. Content is an excellent way to connect with your audience on social media. Since attention spans of users are extremely short, you need to engage your audience immediately. Present stories that are catchy and aligned with your core values.
Learn what your competition is doing. Try to keep an eye on what your competitors are doing. Their activities should be an important source of inspiration and benchmark for what you yourself are doing. Of course, you can also see what is not working.
Showcase your expertise
Your content is a strong tool for showcasing your knowledge and added value. Use it to demonstrate that you know your field well. Provide valuable knowledge and help visitors to make more educated purchasing decisions. Become a reliable source of information and people will come back to your content.
Deploy psychology
There are some psychological triggers that urge visitors to share content. The business2community.com website advises trying to use at least the following two:
- Entertainment: Provide humorous videos or relevant memes that users find funny.
- Social approval: People like to express their attitudes and receive affirmative feedback from others. Your posts should enable them to do exactly this.
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