Go for guest posting
Share quality content also beyond your own blog. By guest posting you will reach people who were left untouched by your original post. Usually you can write a second edition of a quality post and submit it as a guest post to a popular blog on the subject matter.
Make the blog post a pillar article
Pillar articles are longer pieces of content that stay relevant even in the longer term. To achieve this, such articles provide a comprehensive look at a particular issue or topic. When you have something that reaches the level of a pillar article, break it down into individual sub-sections. Add hyperlinks from the pillar to these sub-sections. By linking among shorter pieces, you improve the user experience and also foster SEO of the website.
Focus on your most popular blog posts. By breaking down each individual point into a shorter more independent post, you can refresh and reuse your content by using it again as more narrowly focused, interlinked pieces.
Add video
Reinvigorate posts that used to be popular by turning them into a video. The video doesn’t have to be elaborate: just talk through some key points, perhaps using a few slides with bullet points. This way you can extend the life of your blog post and use the same insights once more. This advice comes from the business2community.com website.
Update your posts
Many posts can be enhanced by regular updates. Return to old posts and consider whether anything has changed in the meantime. Refresh these posts by adding comments on new developments or technologies. You might also include new supplementary materials.
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