The addicted2success.com website proposes the following tips. Although intended primarily for startups, they are relevant to anyone who wants to collaborate with celebrities of social media.
Focus on fans' engagement
For your influencer marketing campaign to deliver results, numbers of followers are not so important; rather you need to examine how the audience reacts to the posts of the influencer you have selected for cooperation. Generally, as the number of the influencer's followers increases, the relative number of interactions with their posts falls.
People also often start feeling that such a star with more and more followers is no longer relevant to their daily lives.
That is why, according to addicted2success.com, consumers tend to relate more to someone with thousands of followers rather than hundreds of thousands. It is precisely with medium-sized influencers that you may have a better chance of spreading product suggestions which are actually taken seriously.
Do you know your own fans?
Check your current fans who seem to like your product or service: there may be an influencer there who is willing to help you. Target those who seem to have influence among their peers. Look for popular students at the local university rather than celebrities; the latter are too expensive.
Pay for performance: don’t be satisfied only with public posts
Your influencers should earn rewards only if the campaign has results. Don’t pay for merely shouting out the names of your products: actual performance should be the basis of your cooperation. Try to find influencers who will agree to such terms.
-jk-