Use search engines
When your customers want to find something, they go to search engines and enter queries. The results that appear for your type of product or service can provide a good idea of which search engine pages are important and which pages are getting traffic from your search terms. These listings might give you ideas for content that you should also create.
Search engines have algorithms that register concepts people often search for, so that when someone starts typing a query, the search engine displays a drop-down menu with query predictions. This is based on what they think you want to write based on other users' previous queries. If you are looking for things or services that you offer, this can be a useful guide in creating content.
Get content ideas from social media
If you want to create content that attracts website visitors, you need to know what interests them. Follow social networks to discover what people are talking about in relation to your industry and products. See what your competitors are promoting.
Don't do it yourself
One of the biggest mistakes in content marketing is that everyone tries to come up with ideas on their own. If you are not one of the few people who have experience in this field, you should invest in quality reinforcements. Everyone has different experiences and these can greatly enrich you.
Try Buzzsumo
Buzzsumo monitors social media platforms and alerts you when something happens to viral content.
Video attracts attention
Users want a video. Text and images still work, but videos are overcoming this trend. They very easily attract a person's attention. Share tips, tutorials, Q&A, interviews, etc. with video content.
Share your story
Ideal for service providers. People will identify with you better if you offer them your story and reveal your approach to work.
Ask readers for help
If you have an established blog with a reader base or ideally a straight list of e-mails, ask your contacts what they would be interested in. Become a partner for your readers. Don't just see them as customers.
Have an interview
Find an expert and interview them on a topic related to your readers. Even better: invite your readers to ask questions themselves.
Guest contributions
Guest posts work well if the guest is an authority in their field.