The following reasons were published by Management Today.
Communicating a shared vision to the team
In order to be successful, every team needs a vision, some sort of goal to work towards. Only a manager who is a good storyteller and knows how to describe this bright future and the team's goals will be able to convey this vision properly to their subordinates.
Building relationships with subordinates
While a manager should never be outright good friends with subordinates, they must be good communicators and able to develop good, albeit professional relationships. Effective communication very much involves storytelling. A manager who is able to tell stories well, engage subordinates and come across as charismatic can establish quality and strong relationships with team members.
Building your own management career
The art of storytelling is absolutely key to building one's own career and this also applies in the managerial sphere. Every good manager should be able to tell their own story: how they started and worked their way up, what their vision is and why they are the right fit for a management position. This ability to tell a story can then be used very effectively in both the selection process and building a network of contacts.
Conveying the principles of corporate culture
Last but not least, storytelling is necessary to convey the ideas and principles of company culture. A manager acts as an extended arm of company management and should convey company-wide principles and priorities to subordinates. This is what the art of storytelling is used for.
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