Managers' activities on social networks help - whether deliberately or unconsciously - make the public perception of their entire organizations. Therefore, each manager should carefully think about what he releases to the online world under his name. Sincerity but also a right level of confidentiality is generally recommended. To avoid unnecessary problems, do not reflect the useless too political and too personal.
Practical advice for managers on how to maintain a healthy profile on social networks was published on the Talent Management website:
Be trustworthy
The key to credibility in the world of social networking is to align public appearance with the way you behave in private.
Do not pretend anything
Do not pretend you are someone you are not. You would be caught in a circle of lies and lose your identity soon.
Bet on honesty
Openness about your personal preferences and activities will give you more credibility. People should not feel that you hide something.
Admit your mistakes
When you mislead your surroundings and the public for any reason, apologize.
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