Many companies build their sales strategis on sales teams but these teams are not always effective. That may be partialy caused by salespeople who prefer to work independently or by bonus plans that do not sufficiently motivate salespeople to teamwork. Often, however, the reason is simple - salespeople do not know how a successful sales team looks like. Customerthink.com therefore brought a practical summary of the ten laws of successful sales teams.
1. Common goal
All members of the team should have one clear goal. They should understand the benefits of performing tasks as a team and believe that they can accomplish their tasks for the benefit of both the company and themselves.
2. Clear roles
Each team member should know his specific role as well as the roles of the other team members.
3. Equal importance of all roles
Each role contributes to mutual success and each team member should have the appropriate skills.
4. Strong leader
The difference between two sales teams with equal talent is the quality of their leadership.
5. Positive approach
Sales talent itself is not enough, a positive attitude is important as well. Negative attitudes of individuals can ruin the whole team.
6. Efficient processes
Successful sales teams establish processes for carrying out their work and regularly review them in order to achieve maximum efficiency. They are still wondering what they can do better.
7. Results tracking
Thanks to the team's collective knowledge and the insights from customers and in-house experts, sales teams can build their own evaluationd of their strategy. It is necessary to be able to systematically collect and analyze available information.
8. Diversity
Members of successful sales teams understand the importance of diversity in skills, knowledge and experience. They do not take differences as sources of conflict but as opportunities.
9. Cohesion and trust
Successful sales teams are composed of people who believe in each other and who can rely on each other. Cohesion and trust do not arise automatically, it must be built for a long term.
10. Effective Communication
If the team is to work well, it is necessary to prevent misunderstandings. it means to speak frankly, ask and promote sharing of ideas.
-Kk-